Do you have a purposeful, intentional, specific plan for your marketing? Do you understand the outcome that you’re after?
Teri Hansen, APR, president and creative director of Priority Marketing, the region’s largest full service marketing, advertising and public relations firm which she founded in 1992, joins Heather in this episode of Mastermind.
Teri was the first person to be named Marketing Director of the Year by the Lee Building Industry Association, and she was the Florida Public Relations Association’s PR Professional of the Year in 1999. Most recently, Teri was named the 2017 Junior Achievement Laureate and was inducted into the Lee County Business Hall of Fame in May 2017. In all, she has been honored with more than 150 local, state, national and international awards.
We’re honored to have her join us for this chat about her history as a leader and business woman, the importance of her intuition in her success and how marketing is more than an expense for businesses, it’s an investment.
“Marketing is a combination and integration of many aspects and components that when planned and executed properly all synergistically work together to bring results.” – Teri Hansen
Find out more about Teri and Priority Marketing at their site: https://www.prioritymarketing.com/about-us/the-team/
1:47 – Proudest moments?
4:08 – Challenges as a leader?
5:35 – Best Practices for Hiring and Promotions
9:01 – Marketing and PR Mistakes
15:46 – Defining your market without limiting it
18:19 – Teri’s Philosophy of Leadership
21:58 – John Maxwell’s books – http://www.johnmaxwell.com/
23:33 – Time management
25:17 – Recap