PODCAST: Episode 045 – How NOT to Create Strategic Alliances and Referral Partners

Who are the partners your business NEEDS? Are you making the connections and taking advantage of strategic partnerships possible in your network?

In this episode, Heather lays out the importance of strategic alliances and referral partners for entrepreneurs, while sharing a recent personal story about “Bob”, and how badly referrals can go, if you don’t do your homework, if you don’t offer value, and if you don’t develop relationships instead of just “deals”.

(00:31) – What Are Strategic Alliance Partners?
(01:31) – Real Life Example – “Bob”
(05:12) – What Went Wrong?
(10:01) – Recap