No one wants to be “sold”. Most of us will subconsciously guard against being sold when entering a retail store or talking with a salesperson from any business. Some sales professionals know how to break through that guard by being perceptive and adapting their behavior to match our style.
A successful salesperson is one who can identify what you want/need, how you want to be communicated with and where you are in the buying cycle. Professional salespeople will make the buying process a simple and positive experience. They do this by being more focused on you than they are on their product or service.
So, what are you buying today?